NFL Players Inc., the licensing and marketing arm of the NFLPA, connects companies to the power of NFL players. NFL Players Inc. develops customized business solutions for partners through licensing, marketing strategy and player activations. For more information, see nflpa.com/players. As a result of the marketing agreement, NFL Players Inc. and the NFL created a national retail-based program to increase the sale of NFL commercial cards in amateur stores through promotions and promotional games.  The following year, Reebok began to license the names of NFL Players Inc. players and became the official clothing supplier to the NFL.  In an agreement signed in 2005, Electronic Arts obtained exclusive rights for the development, publication and distribution of video games using the names, images, figures and images of active NFL players.    At the time of the agreement, NFL Players Inc.`s licensed video games were like Madden NFL, the largest segment of the sports video game market, which sold basketball and baseball video games 4-to-1.  In 2007, NFL Players Inc.
was sued in a class action filed by Bernie Parrish and Herb Adderley on behalf of more than 2,000 retired NFL players who claimed that NFL Players Inc. had reimbursed them royalties.   Emails that had appeared during the discovery process showed that the NFLPA did worse business for retired players as complacency for sponsors like EA, leading the jury to give a total of $28 million in royalties to retired players, including $21 million for punitive damages.   Although the players` union argued that only active players were covered by the agreements in question, as a gesture of goodwill towards retired players, NFLPA Executive Director DeMaurice Smith decided not to appeal the decision.   In 2008, NFL Players Inc. created with the NFL and Visa ”Financial Football,” an interactive video game for students to learn about financial planning.  The program was distributed to all public high schools in Arizona.  In March 2009, Yahoo!`s licensing agreements with NFL Players Inc. expired, leading NFL Players Inc. to ensure that Yahoo continues to pay royalties to use player statistics, photos and other information for the site`s fantastic football game.
 Yahoo! submitted that the information used was already available to the public and that it had no authorization.  THE NFLPA and Yahoo! reached an agreement and the appeal was dismissed.  Yes. Madden NFL 20 and other similar sports video games contain a group license of NFL players. The group license allows the video game company to use all the names, images and similarities of NFL players.